LAPTOP SCOUT
Back before the responsive boom, Microsoft came to Razorfish with a serious problem. They had such a tremendous variety of laptop options available from their numerous partner manufacturers that consumers were too overwhelmed to make a decision.
So we got to work on a multi-faceted filtering system that overlay and provided clarity to the existing e-commerce engine. Customers were given options to explore by primary usage scenario, set their own criteria, or be taken through a step-by-step, guided selection process—all 3 choices appearing tidily above the then all-important "fold."
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I provided creative leadership to the team throughout, in addition to producing initial creative concepts and helping to extend the chosen design to all unique page types.