McIVOR CREATIVE

What do a manufacturer of digital recording devices and an insurance company have in common? Not much, really. But in this instance, both TiVo and Safeco Insurance had communication problems that ultimately led my team at Razorfish to solve by employing video.

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I was design lead for both projects, and—working under tight timelines and budgets—found creative ways to insert our primary storytellers into artificially-enhanced, playful environments that elevated the finished pieces beyond where we normally could have gotten. Needless to say, my motion designer was a genius.