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Landing Default
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Landing Default
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APP DESIGN
One of the older samples shown, the thinking and creative process behind this project endure today. ‘Betty’ demanded a high level of cross-disciplinary cooperation given the newness of the Microsoft Windows 7 platform at the time (2009), as well as the unique content concerns of this engaging subject matter.
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The app environment and touchscreen optimization allowed for use of z-space layering, in addition to the more predictable x- and y-axis scrolling inherent in traditional websites.
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One of three key Razorfish creative participants during conceptual development, I served as creative lead through delivery.
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