McIVOR CREATIVE

Buying tires online is still a new idea for most folks. But with America’s largest tire distributor behind it, TireBuyer knew the opportunity existed for a better user experience that could reach a wider audience.

​

Working with GLG, TireBuyer refined its positioning to focus on three key messages: simple, convenient, guaranteed. A clean new logo and brand were developed, and a new website was launched.

​

I was one of two Sr. Art Directors who, in collaboration with our Executive Creative Director, partnered on this far-reaching project. I contributed to both the brand evolution, as well as the website concept and page-level implementation. It was a terrific example of creative cooperation elevating the final deliverable.