RESPONSIVE WEB
Another series of ambitious projects shared by T-Mobile and GLG were the "second brands"—mobile phone offerings featuring T-Mobile's network and support infrastructure under a 3rd party name. I led three such efforts, working closely with other designers, information architects, production specialists, PMs and developers to establish a responsive framework that could efficiently expand and contract based on the breath of the specific program.
The branding approaches varied from independent (GoSmart Mobile has its own look and feel) to that of subtle association (a unique brand with ties back to the Target bullseye) to fully integrated (strict adherence to the Univision corporate palette). Yet while the visual appearances differ, the underlying structure is largely the same, allowing T-Mobile to implement updates across all three sites with comparative ease.