RESELLER APP
Like everyone else in the industry, American Tire Distributors [ATD] has a website that allows dealers to search and purchase products. The only problem: you can’t bring a desktop computer out to a car. ATD wanted to leverage its online database to build a robust mobile app optimized for tablets unlike anything else on the market.
​
While senior creative on this GLG project, I had the pleasure to work with three tremendously talented individuals representing UX, design and development. During certain post-conceptual phases, my chief contribution was quite literally to stay out of their way—remaining available for opinions, internal reviews and/or the occasional chat over coffee, as needed. I like to think that I have acquired sufficient wisdom during my career to know when to back off and when to employ a heavier hand in order to get the most out of each particular team and project opportunity.